What is RestaurantBlasts?
RestaurantBlasts is the Blasts Hub for food and drink businesses: restaurants, bars and taprooms, cafés, bakeries, takeout and caterers. It sends time-sensitive messages, such as an open table tonight, a fresh batch, a new release or a preorder deadline, to customers who asked to hear from you. Customers with the Blasts app see the message on their phone or computer screen. Everyone else gets it by email, and the Hub moves customers to Blasts automatically as they connect.
- Do our customers need to download anything?
- No. Customers can sign up with just an email address and get your messages by email. Customers who install the free Blasts app and connect with your restaurant get them on their screen instead.
- What happens when a customer connects with Blasts?
- The Hub notices and sends their next message on Blasts instead of email. Each customer gets your message one way, so nobody gets it twice.
- Which app do customers install?
- On iPhone and Android, the Blasts app is listed as "Blasts Deals" in the App Store and on Google Play. On a computer, customers add the "Blasts & Deals" extension for Chrome or Edge. Then they enter your code or scan your QR to connect.
- Can we message everyone who has ever ordered from us?
- Only customers who opted in: people who signed up with their email or connected on Blasts. You can bring an opted-in list with you, but RestaurantBlasts isn't for purchased lists or people who never asked to hear from you.
- Will customers feel spammed?
- They chose to hear from you and they pick their topics. In the Blasts app they can mute you for a day, set quiet hours or disconnect, and replying STOP ends your messages on either channel. The best rule is a good host's: if they wouldn't be glad you interrupted them, don't send it.
- What's worth sending?
- Anything with a clock on it: open seats, a fresh batch, a release, an order deadline, an event with places left, a change to your hours. Offers are fine too, in proportion. A customer who hears from you twice a month about things that mattered will still look at the third message.
- How much work is it to run?
- A send takes about as long as writing the message: pick the audience, then send now or schedule it. Weekly messages like the Friday music note can repeat on their own, and managers can send to their own location's lists.
- Does it connect to our POS, reservation or ordering system?
- Not with a built-in connector, and nothing here depends on one. There's no native integration with Toast, Square, OpenTable, Resy or any other POS, reservation or ordering platform. You can import a spreadsheet, connect a signup form or use Zapier on request, and the Hub documentation for restaurants covers the details.
- What does it cost?
- One Blasts credit per customer per Blast, and one email credit per email. Credits are prepaid, never expire and come with no subscription. Packages start at $10 at BlastCredits.com. Hub Pro, which adds Journeys and Event Campaigns, unlocks once you've bought $500 of credits in total.
- How do we know it worked?
- For each Blast, the Hub shows how many customers received it and how many read it, based on what customers actually do rather than tracking pixels. YES and NO replies are counted separately, because reading a message isn't the same as confirming it.
- How do we get started?
- Choose Set up your restaurant's Hub and sign in with your email. Setup walks you through your business name, website and time zone, and your Hub goes live with your first credit purchase from BlastCredits. There's nothing to apply for.
- Does it work for several locations?
- Yes. Give each location its own audiences, keep a group-wide list for things like a wine club, and let each manager send only to their own location's lists.